24 Rockrose Way
Pre-Listing Presentation · Prepared for The Rockrose Way Owners

24 Rockrose Way

University Park · Irvine, CA 92612
Bedrooms
3
Bathrooms
2
Sq Ft
1,494
MLS Price
$1,299,800
Year Built
1966
At a Glance

Presenting 24 Rockrose Way

A three-bedroom, two-bath single-story residence of approximately 1,494 square feet in Irvine's University Park, built in 1966. The living space opens beneath a beamed, vaulted ceiling with clerestory windows and skylights that keep the interior bright through the day, finished with light flooring and a clean, open plan. The kitchen carries flat-panel wood cabinetry, white counters, and a window over the sink looking out to the garden. Three bedrooms and two baths sit on a single level with no steps anywhere in the home. Outside, mature shade trees, a concrete patio, lawn, and a private fenced yard complete the setting. Attached two-car parking and in-home laundry are included. Walkable to neighborhood schools and parks, with UC Irvine, William R. Mason Regional Park, University Center, the 405, and John Wayne Airport all minutes away.

Original Irvine Architecture

A 1966 single-level plan of roughly 1,494 square feet from Irvine's founding village, with the clean lines collectors of the era look for.

Light and Beams

Clerestory windows, exposed beams, and an open plan give the home a distinctly mid-century sense of space.

Mature Lot

Established shade trees and a private rear yard — the kind of landscaping newer Irvine product cannot replicate.

Positioning Angles

How We Position This Home to the Market

Single Level in Irvine

One-story homes are a small share of Irvine inventory and consistently outperform on days-on-market.

Mid-Century Appeal

Architecture-driven marketing reaches a buyer who pays a premium for original character.

University Park Location

Walkable to schools, parks, and the village center, minutes from UCI.

Renovation Upside

Buyers can see a clear path to adding value without structural work.

Community

University Park & Irvine

Irvine business district and palm-lined boulevardOrange County open-air shopping and dining district

University Park

Irvine's first village, defined by mature trees, greenbelts, and walkable streets.

Recreation

William R. Mason Regional Park, community pools, and miles of trails serve the neighborhood.

Shopping & Dining

University Center, University Town Center, and Fashion Island are all close.

Access

UC Irvine, the 405, the 73, and John Wayne Airport are minutes away.

Buyer Demand

Who We Reach for This Property

Single-Level Buyers

Purchasers who will not consider stairs, in a market with little single-story supply.

Mid-Century Enthusiasts

Buyers seeking original Irvine architecture.

UCI-Affiliated Households

Faculty and staff prioritizing proximity to campus.

Renovation Buyers

Purchasers who want to finish a home to their own taste.

Marketing Plan

A Strategy Built for 24 Rockrose Way

01

Professional Photography & Media

Architectural photography, twilight exteriors, aerial drone coverage, and a guided video walkthrough shot specifically for how buyers shop Irvine today.

02

Digital Pre-Launch

A private, shareable presentation page like this one goes out to my buyer database and to the agents most active in the neighborhood before the listing hits the open market.

03

First Team & Portal Syndication

Featured placement on FirstTeam.com plus full syndication to Zillow, Realtor.com, Redfin, Homes.com, and CRMLS with paid placement against high-intent local searches.

04

Targeted Buyer Outreach

Architecture-led photography and copy aimed at single-level and mid-century buyers, plus direct outreach to agents working University Park and the UCI corridor.

Your Agent

Gregg Perrah

Gregg Perrah
People Before Things

Gregg Perrah is a Southern California REALTOR® with First Team Real Estate, serving Irvine and central Orange County and the surrounding coastal and inland communities. Gregg pairs hyper-local market knowledge with concierge-level marketing and a philosophy he has built his career on — People Before Things.

DRE License
#01200203
Brokerage
First Team Real Estate
4 Corporate Plaza Drive
Newport Beach, CA 92660
Client Voices

What Sellers Say About Working With Gregg

“I expect a lot from the real estate agent with whom I choose to work. They need to be knowledgeable, professional, likeable and willing and capable of adding significant value to what may be one of the most important transactions in your life. Gregg consistently exceeded my expectations.”
FirstTeam
“With Gregg, he went out of his way for my wife and me. Always willing to help us out — every time he said he was going to take care of something, he followed through. We have family members who are realtors, but we went with Gregg.”
FirstTeam
“You won't find a more honest, trustworthy and dependable person than Gregg Perrah. I met and developed a professional relationship with Gregg over nine years ago and I still call upon him to serve our clients.”
FirstTeam — Client of 9+ years
“I have searched a long time to find a real estate agent that not only works as hard as I do, but treats my money and investments like it was his. Gregg Perrah is that person. He pulls out all the stops when it comes to marketing your investment.”
President, Laguna Pacific International
“Gregg is the most hard-working, professional real estate agent I have ever met — providing excellent service, responding to questions in a timely manner, and continuously giving updates. A million thanks for the peace of mind.”
FirstTeam